Thanks for the comment, James! I'm by no means an expert on comparison shopping, but I wonder if you can keep a contract offer short and sweet, it might look a lot better than a laundry list from a competitor that goes on and on. As for the jam experiment by Sheena Iyengar, I'll double down on my recommendation of The Art of Choosing by her. Folks should also look for her TED talks and other videos.
I’ve always loved the jam study. Would it be beneficial to package your offerings in a limited-selection format, while outlining your counterpart’s BATNA possibilities in an extensive-selection format? I’d imagine this could make your offering easier to choose in the right situation.
Thanks for the comment, James! I'm by no means an expert on comparison shopping, but I wonder if you can keep a contract offer short and sweet, it might look a lot better than a laundry list from a competitor that goes on and on. As for the jam experiment by Sheena Iyengar, I'll double down on my recommendation of The Art of Choosing by her. Folks should also look for her TED talks and other videos.
I’ve always loved the jam study. Would it be beneficial to package your offerings in a limited-selection format, while outlining your counterpart’s BATNA possibilities in an extensive-selection format? I’d imagine this could make your offering easier to choose in the right situation.